WebCreek
Freelance Copywriter
WebCreek is a B2B software as a service platform that outsources design and dev teams to U.S. clients across construction, entertainment and fintech. I led a major creative rebrand, shaping a tech-savvy Tone of Voice for a B2B audience and owned the verbal identity from concept through to execution – including developing their positioning line, ‘We Connect The Dots’. The work spanned website copy, CRM, paid digital, video scripts and SEO-led content – building a cohesive brand across every touchpoint.
Website creative
Landing pages
‘Workcation’ campaign
To attract candidates to WebCreek’s offshore team in Ecuador, I wrote and creative directed ‘Workcation’ – a programme that rewards long-term employees with trips and prizes. This included a supporting video to advertise the key benefits on offer – including ‘WebCreek University’ and English classes.
Ad campaign
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Thought leadership articles
I wrote long-form blogs on topics like outsourcing and staff recruiting – establishing a strong editorial tone on the products and services WebCreek offer. Some of these were ghostwritten for other team members, some authored by myself.
