Emily Lyhne-Gold
Things I’m good at:
Defining brand voice·Creating award-winning campaigns·Big ideas·Brand positioning·Product positioning·Verbal identity·Working with founders·Leading creative from brief to delivery·Tone of voice & brand guidelines·Concepting & campaigns·Editorial standards·Creative direction·Training & workshops·Getting people excited about words·Making people laugh·Sketching things·A decent Sunday roast·Defining brand voice·Creating award-winning campaigns·Big ideas·Brand positioning·Product positioning·Verbal identity·Working with founders·Leading creative from brief to delivery·Tone of voice & brand guidelines·Concepting & campaigns·Editorial standards·Creative direction·Training & workshops·Getting people excited about words·Making people laugh·Sketching things·A decent Sunday roast·

Hi, I’m Emily.

And that’s my dog, Ruby. We don’t always come as a pair, especially not in the office. That’s because Ruby can be quite full on with new people and it mostly scares them off. But it’s all a front, because she’s really a very sweet girl once you get to know her. Ruby’s a complex lady. Anyway, I think I’m supposed to use this hero to say I’m an award-winning creative who’s spent the last 12 years working with some of the world’s best known brands. Hard to know where to start. Funny that. You’d think writing about yourself would all come naturally – but it’s one thing writing to a brief, and another writing about yourself. Arrghhh I’m running out of space now and I really didn’t want this body copy to be longer than the photo of me and Ruby so just check out the stuff below.

Emily Lyhne-Gold with her dog Ruby

Awards I’ve won, and awards I’ve almost won

Winner – 2024

Women in Marketing

Copywriting Award – Cuckoo

Winner – 2020

RAD Award

Mars – Best Use of Social

Shortlist – 2022

Women in Marketing

Copywriting Award – NOW TV

Submission

D&AD

Brand Strategy (1–249) — Cuckoo’s Proper Eggy brand guidelines

Nice things people have said about me

You need Emily in your creative team.

Lives and breathes the brand is a common phrase in our world but I cannot think of someone who can stake a claim to that more than Emily.

No shortcuts, no fluff, just absolute dedication to each and every single task at hand.

Emily’s process is thorough, efficient, and staggeringly consistent given the quality and breadth of the output.

I envy any customer that gets to experience her influence in the future.

Ed Newton Ed NewtonHead of Creative

One of the best people I’ve had the pleasure of working with.

Her writing is brilliant, and she brings that same level of care to everything, whether it’s a two-line tagline or a full campaign.

She’s always a step ahead, bringing ideas and energy before anyone’s had to ask.

She works incredibly hard, without ever making it feel like a big deal.

She’s just a genuinely lovely person to be around. Warm, approachable, and always willing to help.

Emily would be an asset to any creative team.

Rossana Piazzini Rossana PiazziniSenior Designer

An absolute joy to work with.

Her creative is on brief, unique and never dull.

On the smallest amend to the largest campaign, she applies herself fully and consistently delivers.

She consistently goes above and beyond – questioning processes, stretching guidelines and raising the standard for those around her.

Mark Downie Mark DownieSenior Designer

Everything she touched was hit out of the park.

Really, really lives and breathes the brands she works on.

The best brand guardian I’ve ever worked with.

Wonderful colleague and all-round fabulous human being too.

Hugo Bennett Hugo BennettHead of Copy

I’d always jump at the chance to work with her again.

She took the time to share her wisdom on the brand in detail and also get to know me personally.

Awesome writing talents.

Dan Burns Dan BurnsSenior Creative

Okay SO PROUD OF THIS WORK

Read
Cuckoo manifesto – ‘We call it Broadband, done better’
Cuckoo social – Sunshine and buttercups
Cuckoo tone of voice – ‘How we sound: Yellow.’
Cuckoo social – ‘Broadband made for…’
Cuckoo brand qualities – Breezy and Speedy
Cuckoo brand qualities – Sharp and Full of beans
Cuckoo social – broadband that keeps its cool

Tech I use

Figma
Monday.com
Jira
Trello
Wrike
Slack

More pics of Ruby

Contact

Currently open to hybrid perm roles at agencies or in-house agencies.

elyhnegold@gmail.com

Also on LinkedIn · Based in the UK.