Hi, I’m Emily.
And that’s my dog, Ruby. We don’t always come as a pair, especially not in the office. That’s because Ruby can be quite full on with new people and it mostly scares them off. But it’s all a front, because she’s really a very sweet girl once you get to know her. Ruby’s a complex lady. Anyway, I think I’m supposed to use up this hero bit to talk about awards and agency background and things like that. Hard to know where to start. Funny that. As a copywriter you’d think it’d all come naturally – but it’s one thing writing to a brief, and another writing about yourself.Anyway, I’m running out of space now and there’s plenty of links to my work below.
Brands I’ve worked with
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In-house
creative agencyCuckoo
Sole Copywriter – brought in to grow the brand from start-up to established challenger.
Brand identity · Brand campaigns & strategy · Tone of voice guidelines · Concepting · App & UX copy · OOH, TV, radio, social, CRM & paid ads
D&AD submission · Women in Marketing 2024 winner
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In-house
creative agencyNOW TV
Led a major rebrand and membership-model strategy, launching TV campaigns and tone of voice guidelines for 250+ people.
Brand identity · Brand campaigns · Tone of voice guidelines & training · App & UX copy · Team management · TV, OOH, radio, social, CRM & paid ads
Women in Marketing 2022 shortlist
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In-house
creative agencyThe Telegraph
Headed up the marketing copywriting team for the UK’s leading centre-right news outlet.
Brand guidelines · Brand strategy · Tone of voice · Product positioning · Creative concepting · App & UX copy · Team management · OOH, radio, web, social, press, CRM & paid ads
Read all about it → -
Creative
agencySky
Client at creative agency Symphony Talent. Led and developed employer-brand campaigns.
Employer brand strategy · Brand campaigns · Editorial long-form writing · Web, social, blogs & paid ads
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Freelance
copywritingGozney
Wrote and shaped a collaboration campaign with a leading US paint brand.
Brand campaign · Content strategy · Tone of voice · Web, social, CRM & paid ads
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Creative
agencyMars
Client at creative agency Symphony Talent. Developed an award-winning graduate brand campaign for social and digital audiences.
Employer brand strategy · Brand campaigns · Content strategy · Editorial long-form writing · Social, web, CRM & paid ads
RAD Award winner – Mars Insiders
Read all about it → -
Creative
agencyUnilever
Client at creative agency Symphony Talent. Developed and scaled brand campaigns, growing the social audience to 15m followers.
Employer brand strategy · Brand campaigns · Content strategy · Editorial long-form writing · Social, web, CRM & paid ads
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Freelance
copywritingPatch Plants
Wrote and developed editorial articles and tone of voice.
Editorial copywriting · Content strategy · Social, digital & web
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Dr Sebagh
Developed creative strategy and copy for a pharmaceutical beauty brand, across digital and social audiences.
Editorial copywriting · Content strategy · Social, digital, CRM & paid ads
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WebCreek
Developed B2B SaaS brand identity and campaigns, plus wrote copy for clients.
Brand campaigns · Tone of voice · Editorial copywriting · Content strategy · CRM, paid, digital, PR & social
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Freelance
copywritingTimely
Developed tone of voice, brand strategy and thought leadership with long-form editorial blogs.
Tone of voice · Editorial copywriting · Content strategy · CRM, paid, digital & social
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Freelance
copywritingGoJourny
Wrote copy for the website and long-form editorial blogs.
Editorial copywriting · Content strategy · CRM, paid, digital & social
Read all about it →
Awards I’ve won, and awards I’ve almost won
Women in Marketing
Copywriting Award – Cuckoo
RAD Award
Mars – Best Use of Social
Women in Marketing
Copywriting Award – NOW TV
Things I’m really good at
- Tone of voice & brand guidelines
- Conceptual copy
- Brand campaigns
- Multichannel campaigns
- Above the line
- Product & UX copy
- Editorial & long-form
- Thought leadership
- Building briefing systems
- Working with Figma, Monday, Trello and Jira
Currently open to freelance and perm roles.
elyhnegold@gmail.comAlso on LinkedIn · Based in the UK, open to remote and hybrid roles.