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Unilever

Senior Creative at Symphony Talent agency

Power of U — Ngozi, Asst CCD Manager, Nigeria

Power of U — Queen Mgobhozi, Purpose Lead, South Africa

Power of U — Tayyaba, HR Business Partner, Pakistan

Power of U — Juan, R&D Home Care Manager, Colombia

Power of U — Javier, Home Care Artwork Production Manager, Netherlands

Watch on YouTube →

Power of U — Raghu, RTR PEC Manager, India

Power of U — Kah Mun, Sustainable Sourcing Intern, Singapore

LinkedIn article — Transferring Knowledge From Sector to Sector

LinkedIn article — Finding Your Purpose in the Workplace Matters

Unilever’s sustainability mission is central to its commercial ambition. I helped shape this into their positioning line, ‘A better business. A better world. A better you.’ The idea connected three levels of impact: the business growing responsibly, the world benefiting from that growth, and employees seeing their own careers as part of something bigger, more progressive and more personally meaningful.

‘The Power of U’ campaign – social & digital

‘The Power of U’ told the stories of the people behind Unilever’s brands – showing how their values, passions and ambitions shape the work they do, and the wider impact they create.

I wrote and developed the campaign across social and digital, owning the concept from idea to execution. This included scriptwriting, copywriting, storyboards, piece-to-camera shoots and video treatments. LinkedIn was a key channel here – this campaign helped grow Unilever’s audience to 15m+ followers.