Unilever

Employer brand Brand campaigns Scriptwriting Web Social Editorial Employer brand

Senior Copywriter at Creative Agency Symphony Talent

Unilever is a unique FMCG: they tie commercial success directly to sustainability, benchmarking specific goals against their bottom line for investors. They’re driven to create a better world through better business – be it reducing disease, supporting farmers or educating girls. While working closely with this client, I found that every team member is truly inspired by their mission: ‘A better business. A better world. A better you’.

Across my three-year tenure at Symphony Talent, I worked across key employer brand initiatives like the Unilever Future Leaders League – attending big events, writing scripts, filming shoots and developing channel campaigns to recruit students.

Scriptwriting and storyboarding

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‘The Power of U’ campaign

Unilever is a purpose-driven brand, and they encourage each team member to find their individual purpose, too. I wrote and developed ‘The Power of U’ campaign, telling the stories of the people behind the brands – from shining a light on those leading ‘purpose workshops’, to those driving aid initiatives through brands like Lifebuoy.

From concept to execution, I was across all copy, including attending shoots for piece-to-camera, scripts for campaign videos, landing pages and social organic content. LinkedIn was a key focus here: the ‘Power of U’ campaign helped grow their audience to over 15 million members.

UFLP and Power of U landing pages

Unilever Future Leaders Programme — Through the UFLP you will

Unilever — Our ambition: equity, diversity and inclusion

The Power of U landing page — Real change starts with U

Thought leadership articles

Part of my role across ‘The Power of U’ campaign was to write first-person POV blogs from both graduates and business leaders across Unilever, posted organically on LinkedIn. This involved hosting multiple interviews and writing 1000-word articles, blending Unilever’s tone with personal narratives.

Finding Your Purpose in the Workplace Matters — article cover

Finding Your Purpose in the Workplace Matters. Here’s Why.

Melvin Wan

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Dermalogica's Stand-Out Training — article cover

Dermalogica’s Stand-Out Training: A Legacy of Education

Lesley Corridan

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7 tips for successful leadership

Kristian Skou

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Reverse Mentorship: An Enlightening and Rewarding Journey

Alexandra Heinrichs

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Transferring Knowledge From Sector to Sector — article cover

Transferring Knowledge From Sector to Sector: My Tips on Agile Working

Marcos Rios

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