The Telegraph
Head of Marketing Copy
At The Telegraph’s in-house agency studio, I owned creative from brief through to execution across integrated campaigns – including OOH, radio, digital, social and CRM. This included defining concepts for sub-products like Wine and Puzzles, plus creating two above-the-line campaigns.
Brand strategy and manifesto
‘The Daily T’ podcast campaign
Camilla Tominey and Kamal Ahmed don’t tread on eggshells. They push boundaries and bring a rare dose of common sense to the headlines. So when they launched a new podcast, we built a campaign that reflected exactly that. I co-concepted creative that introduced two of The Telegraph’s biggest journalists in a way that felt bold, direct and unmistakably Telegraph.
Print ad
Telegraph Puzzles creative & concept
Telegraph Puzzles needed to feel distinct from the main Telegraph brand: less institutional, more habit-forming and playful. I developed a light creative identity refresh, using brighter tones, simple illustration and a more approachable digital feel. This softened the brand’s traditional authority, while retaining Telegraph credibility through sharp structure, monochrome linework and editorial clarity.
On TikTok — @telegraphpuzzles
‘Open your world’ brand campaign
Telegraph audiences don’t just read the news – they absorb it: across multiple platforms, formats and moments throughout the day. So for the brand’s first major campaign in seven years, we created something that worked the same way – mirroring how 21st-century readers really understand the world. Powered by extraordinary journalism and unparalleled technology, it told a single story across OOH, radio, CRM, digital and print, meeting readers wherever they were.
Creative concept
Print campaigns
