The Telegraph
Head of Marketing Copy
At The Telegraph’s in-house agency studio, I owned creative from brief through to execution across integrated campaigns – including OOH, radio, digital, social and CRM. This included defining concepts for sub-products like Wine and Puzzles, plus creating two above-the-line campaigns.
- OOH
- Radio
- Digital
- Social
‘Open your world’ brand campaign
Telegraph audiences don’t just read the news – they absorb it: across multiple platforms, formats and moments throughout the day. So for the brand’s first major campaign in seven years, we created something that worked the same way – mirroring how 21st-century readers really understand the world. Powered by extraordinary journalism and unparalleled technology, it told a single story across OOH, radio, CRM, digital and print, meeting readers wherever they were.
Creative concept
‘The Daily T’ podcast campaign
Camilla Tominey and Kamal Ahmed don’t tread on eggshells. They push boundaries and bring a rare dose of common sense to the headlines. So when they launched a new podcast, we built a campaign that reflected exactly that. I co-concepted creative that introduced two of The Telegraph’s biggest journalists in a way that felt bold, direct and unmistakably Telegraph.
Print ad
Telegraph Puzzles creative & concept
Telegraph Puzzles needed to feel distinct from the main Telegraph brand: less institutional, more habit-forming and playful. I developed a light creative identity refresh, using brighter tones, simple illustration and a more approachable digital feel. This softened the brand’s traditional authority, while retaining Telegraph credibility through sharp structure, monochrome linework and editorial clarity.
On TikTok — @telegraphpuzzles