Sky
Senior Copywriter at Creative Agency Symphony Talent
I supported Sky’s employer brand and positioning line, ‘A job you love to talk about’, which celebrated its standing as an Inclusive Top 50 Employer, its commitment to flexible working, and a culture that looks beyond CVs to focus on potential – with activations across social, digital and CRM.
Armed Forces Careers @ Sky
Sky is a proud supporter of the Armed Forces Covenant – pledging to treat military personnel, veterans and their families fairly. I developed a campaign that brought this to life across web, social and CRM, showcasing the support on offer (from career transition programmes to flexible working) – sharing real stories from serving officers and veterans within Sky’s own teams.
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Multiculture @ Sky
As part of the launch of a brand new contact centre in Leeds, I led and developed a campaign for Sky’s multicultural event in 2020 – which was all about championing the importance of Diversity and Inclusion in the workplace.
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First-person editorial blogs
I interviewed Sky’s leaders for thought-leadership, editorial-style blogs — published on their personal LinkedIns as part of wider employer brand campaigns. This included in-depth interviews and iterative write-ups to get to the perfect capture of their stories.
