Patch Plants

Brand identity Positioning Tone of voice Editorial Content strategy Web Brand identity

Freelance Senior Copywriter

Patch Plants make plant-parenting easy. They’re not just about bringing plants to homes, but helping to protect the planet and minimise their effect on the environment. I supported on developing their brand identity, bringing to life ‘Be More Patch’ as a key positioning statement in a competitive market – and also wrote some lovely long-form editorial articles.