Mars

‘Tomorrow Starts Today’

For global client Mars, I supported and developed ‘Tomorrow Starts Today’, an employer brand campaign launched across web, social, digital and radio. It tapped into Mars’s belief that the world we want tomorrow starts with how we do business today – reframing grad roles as part of that bigger picture, from Diversity and Inclusion to the company’s wider sustainability ambitions. The campaign won a Mars RAD Award in 2020.

Landing pages

#MarsInsiders campaign

#MarsInsiders was a campaign built on graduate advocacy – designed to shatter stereotypes about life in large FMCG (Fast-Moving Consumer Goods) corporations by showing authentic, relatable, and dynamic employee experiences.

Associates on the programme from all over the world would share what ‘life at Mars’ is really like – with advice, real stories and real coaching – including 1:1 buddy matching. The centrepiece was a fun, interactive quiz that matched you to the part of the business where you’d thrive, turning a daunting application process into something that felt personal and bespoke.

Scriptwriting and creative direction

Campaign pages

Thought leadership articles

Part of my role across #MarsInsiders was to write first-person POV blogs from Associates and share what their experience was like – from culture to business areas. This involved hosting multiple interviews and writing to Mars’s tone, while sounding like themselves.

The Irresistible Power of Purpose

Read on Mars Careers →

I Had No Idea That I Could Change Lives with Pedigree®

Read on Mars Careers →

Create A Career In IT That Grows With You And Your Interests

Read on Mars Careers →

A Place Where Machine Learning = Learning Adventure

Read on Mars Careers →

Bringing Gender Diversity and Equality to Your Company: Here Are the Benefits You Can Reap

Read on Mars Careers →

How Taking My Dog Into the Office Has Done Wonders for Networking at Work

Read on Mars Careers →