‘Fire by Design’ brand platform
As part of a major brand repositioning project, I developed ‘Fire by Design’ – a creative platform that elevates Gozney beyond the outdoor cooking category into a premium design leader.
To bring this positioning to life, I developed a campaign that elevates everyday tools into objects of desire, treating them with the same reverence typically reserved for luxury design. This helps position Gozney as a brand defined not just by performance, but by exceptional craftsmanship and an uncompromising attention to detail.
Gozney + Tonester collab
Four days. Four ovens. Four drops.
Gozney + Tonester limited series is all about bringing the intimacy of interior design to the wildness of outdoor cooking – curated by two founders at the height of their game. From narrative strategy through to individual messages, I worked closely with channel owners to bring to life the heart of this campaign: fire and colour. Across four days, a new hyper limited oven was dropped each day – with zero restocks. Hype and scarcity was everything here, driven especially by social.
- Concept
- Social
- Digital
- CRM
- Retail
Point of Sale and Retail
I worked on product positioning and messaging hierarchies to launch Point of Sale creative – designed to differentiate each oven in California stores.
