Gozney

Brand campaign Content strategy Tone of voice Web & social CRM Paid ads Brand campaign

Freelance Senior Creative

Gozney is a global market leader for outdoor ovens. Here, I’m defining key messaging hierarchies, building brand narratives, and writing digital campaigns.

Gozney + Tonester collab

Four days. Four ovens. Four drops.

Gozney + Tonester limited series is all about bringing the intimacy of interior design to the wildness of outdoor cooking – curated by two founders at the height of their game. From narrative strategy through to individual messages, I worked closely with channel owners to bring to life the heart of this campaign: fire and colour. Across four days, a new hyper limited oven was dropped each day – with zero restocks. Hype and scarcity was everything here, driven especially by social.

Gozney + Tonester campaign landing page hero

Gozney x Tonester collection — four ovens across four drop days

Social activation

I joined forces with Gozney’s social team to develop storytelling across Instagram Reels and Stories – teasing out the hyper-limited oven drops across ten days.

CRM emails

I owned the CRM narrative end to end – sequencing pre-launch teasers through to each individual oven drop, building the anticipation and scarcity that made every hyper-limited release land.

Gozney x Tonester CRM email — full launch email

Gozney x Tonester CRM email — Four ovens, four colors, four days

Point of Sale and Retail

I worked on product positioning and messaging hierarchies to launch Point of Sale creative – designed to differentiate each oven in California stores.