Gozney

Brand campaign Content strategy Tone of voice Web & social CRM Paid ads Brand campaign

Freelance Senior Copywriter

Gozney is the global market leader for outdoor pizza ovens and cookware. For their limited design series with U.S. cult paint brand, Tonester, I wrote and led copy across a multichannel campaign – CRM, digital and paid, social, landing page – while creating writing guidance to empower channel owners.

Gozney + Tonester Campaign

Four days. Four ovens. Four drops.

From script through to landing page, I worked closely with the team’s filming, editing and production crew to hone in on VO storytelling and bring to life the heart of this campaign: fire and colour.

Gozney + Tonester campaign landing page hero

Gozney x Tonester collection — four ovens across four drop days

Social activation

I joined forces with Gozney’s social team to develop storytelling across Instagram Reels and Stories – teasing out the hyper-limited oven drops across ten days.

CRM emails

From pre-launch messages through to individual oven drops, I wrote multiple emails to tease out the launch and release of each hyper-limited oven.

Gozney x Tonester CRM email — full launch email

Gozney x Tonester CRM email — Four ovens, four colors, four days