This is how I fell into copy. I was fresh out of uni, sorting beauty products, and began to notice that some of the messaging on the packaging didn’t really make sense.

So, I made a thing of it. I whinged enough to their marketing team that they let me write some new copy on their products.

Then, they let me run their social media.

Then, they let me do a bit of their website and email messaging.

From there, I knew that copy was the only thing I wanted to do.

I went freelance for a bit, then joined a fantastic creative agency that let me work on big client accounts like Unilever, Mars and Sky. There, I wrote employer brand campaigns across mostly digital and social platforms. After that, I was lucky enough to go in-house at NOW TV, The Telegraph and Cuckoo. (Deffo check out my Cuckoo work first, btw. It’s got my best bits.)

Over the last 12+ years, I’ve fine-tuned and finessed copy skills across conceptual creative, brand identities, multichannel campaigns and long-form content – for pretty much every channel going. From OOH to SMS, scriptwriting to social media, internal comms to 404 pages, I’m (almost insufferably) pedantic about finding the right words for what I’m working on.

My absolute favouuuuurite thing to work on is defining identities – who a brand truly is at their core. That’s where I can really get into its thinking on a conceptual level: the problem it’s solving in the world, and how we communicate that.

Lastly (because if you can’t talk yourself up on your own website, where can you) in 2024, I was named Women in Marketing Copywriting Winner – a global category award for women pushing creative boundaries. Woohoo!